Social Media & Marketing Officer

Social Media & Marketing Officer
City Manager's Office
Communications & Strategic Initiatives
City Hall

NUMBER OF VACANCIES: 1

UNION/NON-UNION: Non Union Mgmt Professional

HOURS Of WORK: 35.00 per week

STATUS/LENGTH: Full-Time Temporary (Up to 12 months)

Vaccine Verification - Applies to all external applicants as well as internal applicants applying to work at the Lodges, Hamilton Paramedic Services and the Red Hill Child Care Centre:
As a condition of employment you are required to provide proof that you are fully vaccinated or provide proof of valid exemption satisfactory to the employer prior to your start date. You must acknowledge and agree to comply with any future vaccine policy requirements as an ongoing condition of employment at the City of Hamilton.

SUMMARY OF DUTIES

Reporting to the Manager, Marketing, Social Media and Creative Services, this position will provide digital communications & customer and client service support to the City of Hamilton. This includes representing the City of Hamilton on social media networks and various other responsibilities related to social media, marketing and customer service. This position will work closely with Marketing, Communications, Creative Services and Digital through the City's Communications & Strategic Initiatives Division.

GENERAL DUTIES

Leads the City of Hamilton’s social media program and strategy. This includes day-to-day management of @cityofhamilton on Twitter, Instagram, Facebook and LinkedIn, and the development, implementation and evaluation of all social media content within.

Plan, develop, evaluate and execute strategic content calendars with daily key messages in collaboration with team members and with coordination from all City departments.

Engage with social media followers in real time as required. Monitor the City's social channels and profile, and work in partnership with Communications team members and Customer Service management to identify issues and respond effectively and timely to online comments and questions.

Identify, collect and regularly distribute social media analytics. Additionally, use these analytics in a timely manner to adapt social media strategy and execution.

Researches digital trends, new applications for content sharing, and on-going analysis of social management from other municipalities to provide recommendations to management for future engagement opportunities on our channels.

Manage, execute and analyse all social media advertising for all City social media channels.

Act as Social Media Lead in the City of Hamilton’s Emergency Response Plan.

Monitor, report and consult with Senior Leadership as it pertains to on-going social media issues management.

Act as the City of Hamilton’s Social Media subject matter expert, mentoring Senior Leadership Team, elected officials and Department staff on all social media best practises at the City of Hamilton. This includes use of third-party listening, monitoring or analytic products.

Ensure that the City’s social media presence is aligned wherever possible with the City’s broader Communications and Digital strategies.

Provide training and development to department, division or section City of Hamilton staff on best use of social media and marketing tactics and principals.

Monitor all forms of social media for coverage on the reputation of the City of Hamilton, in collaboration with Communications.

Deliver guidance to staff and help develop social media strategies for public information campaigns which include social media.

Leads or assists with the content strategy development of promotional videos and photography to support the social media accounts.

Create graphics, animations, video content, and images specifically for use on social media, in tandem with Creative Design Services team.

Participates in collaborative discussions related to marketing or social media content with external stakeholders including Advisory Committees, arms-length organizations or production companies as required.

Identify and encourage opportunities for positive social media coverage for the City of Hamilton.

City of Hamilton lead social media photographer; Responsible for the coordination, curation, collection and maintenance of the City of Hamilton photo library.

Assist in the development, implementation and monitoring of branding and marketing strategies and plans.

Provide social media and marketing assistance to City departments generally and/or as part of a campaign.

Serve as a subject matter expert on the City’s social media policy, social media strategy and social media disclaimer.

Supports necessary preparations for reports, communications and presentations such as Council reports, Senior Leadership presentations, and other stakeholders.

Liaises with Customer Service to ensure messages are shared with them for phone/email inquiries.

Coordinate with other key City of Hamilton social media accounts to ensure consistent messaging and delivery of content (for on-going social media campaigns and initiatives, days of recognition, issues management). Supports integrated Divisional collaboration.

Working closely with Communications staff to support staff engagement initiatives.

Work with City of Hamilton’s Communications staff in a strategic manor consistent with corporate communications.

Perform other duties as assigned which are directly related to the normal functions of this position.

Maintain corporate identity standards as per policy, in addition to meeting quality graphic and design standards.

Work in accordance with the provisions of applicable Health and Safety legislation and all City of Hamilton corporate and departmental policies and procedures related to Occupational Health and Safety.

Hours of work to primarily be during the day, with an expectation of evening and weekends where required.

QUALIFICATIONS

Demonstrated experience in marketing and public relations or marketing communications environment normally acquired through the completion of a Degree or Diploma in Marketing, Communications, new media journalism or a related discipline and/or a combination of education and related marketing experience with preference given to candidates who have public sector experience.

An understanding of social media tools and the needs/requirements of the target audience within municipal government and/or the broader public sector.

Knowledge of, or the ability to familiarize themselves with the City of Hamilton’s programs and services.

Strong knowledge and experience using social media channels (e.g. Twitter, Instagram, LinkedIn, Facebook etc.).

Proven experience using social media in a professional capacity, including preparing and analyzing digital metrics.

Experience using a social media scheduling tool (e.g. Hootsuite) is required.

Knowledge of graphic design, photography & video editing tools and software would be an asset.

Experience in a computerized environment. Working knowledge in Word, Excel, Microsoft Outlook and Internet Explorer and web page applications Working knowledge of or ability to learn Microsoft Access.

Must have superior written, oral and visual communication skills, including experience in creating and editing documents.

Demonstrated time management and project management skills.

Ability to balance a number of projects simultaneously and to meet deadlines is essential.