Job description:

Develop new programs and ideas for our channel partners (resellers)

Create and measure KPIs for each channel

Develop marketing strategies that target specific channels to promote our products or services 

Analyze competitor behavior to optimize marketing strategies

Analyze cost and value of current product offerings

Plan and oversee the implementation of marketing strategies across all available channels

Develop, evaluate, implement and improve channel-specific marketing strategies, planning marketing campaigns, and managing marketing communications.

Analyze market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies

Deploy channel marketing strategies in collaboration with the marketing team, senior managers, and other departments

Oversee the marketing team and documenting processes

Plan and executing digital-specific campaigns 

Meet with senior staff members and clients to provide marketing advice and guidance

Boost product visibility and sales by providing support and training to channel partners, analyzing performance metrics, managing budgets, and fostering effective communication between the company and its distribution partners

Strategically working with channel partners to contribute significantly to expanding company's reach and driving sales growth  

Perform comprehensive strategic reviews and analyses, leveraging frameworks, approaches, tools and methodologies, and develop robust recommendations to support management and key business partners

Produce materials for Products & Transformation Team

Maintain a competitive advantage through researching business and technology trends across industries

Drive teams Product Management approach including optimization and standardization of processes and routines, vendor management, and reporting & analytics

Act as a trusted advisor and help facilitate prioritization decisions with senior leaders and cross-functional project teams by providing rigorous strategic insight based on thorough research and analysis

Manage work streams and present engagement deliverables, raising risks / issues and providing solutions to minimize impact on timelines

Requirements and skills

A minimum of 5 years experience in Management in International corporations ,channel marketing , Planning and Control of cost and materials and quality control

Excellent marketing skills, relationship management capabilities, and a keen understanding of the dynamics within different distribution channels

Trained experience in planning , quality control and cost analysis

In-depth knowledge of current business processes of international markets

In- depth knowledge of cost of goods

In-depth knowledge of current digital marketing technologies and techniques

Proficiency in channel management software, such as DataFeedWatch and ChannelAdvisor Enterprise

Proficiency in MS Excel for quantitative and qualitative analysis

Exceptional analytical and strategic thinking skills

Superb leadership, communication, and collaboration capabilities

Proficiency in English is a must; fluency in Spanish an asset

Excellent time-management and organizational skills

Advanced ability to drive creativity and innovation

Proven success in designing interactive applications and networking platforms

Willingness to travel

Established contacts in media